Thursday, January 10, 2013

Freelance Motion Design - Holiday Card

Here's another example of some freelance motion design and video content for corporate communications. This is a holiday greeting card for Canadian Centre for Architecture in Montreal, Canada. View the design in my portfolio.

Wednesday, June 25, 2008

Digital Signage Design for Sharp's Digital Signage Software

View the mock-ups of Brian Chard's digital signage designs created for Sharp Electronics for InfoComm 2008. View the screenshots at

These digital signage designs were displayed on Sharp's high definition 1080p screens using Sharp's new digital signage software. All of the designs had to feature numerous cells for layout options, as well as a scrolling text messages at the bottom of the page.

Brian Chard provided custom digital signage graphic design, Flash for HD, photography, and production services.

Thursday, February 7, 2008

Thursday, November 1, 2007

Adobe Flash (.swf format) for digital signage graphics and advertising

As a graphic designer who has designed digital signage for numerous years, I wanted to comment on my experiences with using Flash, .swf files, to format content for digital signage.

I've found Flash to be an ideal application to develop digital signage content. Certainly, the ability to create motion graphics sets Flash far apart from serving up static images such as JPEG's or GIF's. Moreover, an animated .gif file generally doesn't have the fluidity of a Flash animation. Further, with the ability to produce low file size, low-bandwidth compatible, digital signage files, Flash makes an ideal content creation tool for any digital signage network.

There are other advantages of using Flash too. Flash's ability to import and format video makes it a cinch to import video clips and audio clips of numerous formats, and then export it all in the one .swf file. Digital signage advertising never looked so good! Obviously, companies can now import tv commercials, broadcasts, podcasts, and then publish it through a narrowcast network using Flash.

Brian Chard Design is a new-media business operating in Kingston, Ontario, Canada which specializes in digital signage design services. Brian Chard produces stimulating, visually appealing professional digital signage design for digital signage. View some samples of Brian Chard's digital signage design at

What is digital signage?

From Wikipedia, the free encyclopedia

Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs[1]. Digital signs may be scrolling message boards, LCD or plasma display panels, electronic billboards, projection screens, or other emerging display types like living surfaces or Organic LED screens (OLEDs) that can be controlled electronically using a computer or other devices, allowing individuals or groups to remotely change and control their content (usually via the Internet).

The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio. Some operators of digital signage networks, particularly in the retail industry, regard their networks as comparable to television channels, displaying entertaining and informational content interspersed with advertisements (see also Retail Media).

Read more about digital signage from

Wednesday, October 17, 2007

Brian Chard's Digital Signage Design Website Launch!

Brian Chard, a freelance designer living in Nelson, BC, Canada, has recently launched his digital signage portfolio. The porfolio showcases Brian Chard's digital signage content creation and advertising design. Brian Chard offers high-end graphic design and motion design for the Internet and digital signage industry.

After time spent sub-contracting as the Art Director at Video Billboard Media Arts Corporation, Brian Chard realized there is currently a void in the rapidly expanding digital signage industry. With the recent focus on technology developments such as less expensive, higher-quality display systems and digital signage software solutions, there has been less of a focus on the creative content development side of the equation.

While many digital signage network providers offer capable digital signage networks, they generally only offer template style content design or amateurish unpolished graphic design. This often leaves the end-client with out-dated design templates and an ineffective network.

Brian Chard creates content compatible with most major networks and digital signage software solutions. Brian has designed digital signage for clients in many industries including Real Estate, Retail, Hospitality, Architecture, and Technology. Brian Chard's home-base is located in beautiful Nelson, BC in Western Canada, midway between Vancouver, BC and Calgary, Alberta.

Brian Chard Design offers professional digital signage design services for both end-clients, agencies, and network providers themselves. Brian Chard is a versatile designer and can serve up content in many formats including Flash, QuickTime, animated GIF, and JPEG formats. Further, he can customize the content for other applications such as use on a website, as a podcast, a tv advertisement, a company presentation, or a print ad.

Are you a digital signage network provider? Brian Chard Design is actively seeking strategic partnerships with digital signage network providers. Contact Brian Chard for more information.