As a graphic designer who has designed digital signage for numerous years, I wanted to comment on my experiences with using Flash, .swf files, to format content for digital signage.
I've found Flash to be an ideal application to develop digital signage content. Certainly, the ability to create motion graphics sets Flash far apart from serving up static images such as JPEG's or GIF's. Moreover, an animated .gif file generally doesn't have the fluidity of a Flash animation. Further, with the ability to produce low file size, low-bandwidth compatible, digital signage files, Flash makes an ideal content creation tool for any digital signage network.
There are other advantages of using Flash too. Flash's ability to import and format video makes it a cinch to import video clips and audio clips of numerous formats, and then export it all in the one .swf file. Digital signage advertising never looked so good! Obviously, companies can now import tv commercials, broadcasts, podcasts, and then publish it through a narrowcast network using Flash.
Brian Chard Design is a new-media business operating in Kingston, Ontario, Canada which specializes in digital signage design services. Brian Chard produces stimulating, visually appealing professional digital signage design for digital signage. View some samples of Brian Chard's digital signage design at http://brianchard.com.
Thursday, November 1, 2007
What is digital signage?
From Wikipedia, the free encyclopedia
Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs[1]. Digital signs may be scrolling message boards, LCD or plasma display panels, electronic billboards, projection screens, or other emerging display types like living surfaces or Organic LED screens (OLEDs) that can be controlled electronically using a computer or other devices, allowing individuals or groups to remotely change and control their content (usually via the Internet).
The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio. Some operators of digital signage networks, particularly in the retail industry, regard their networks as comparable to television channels, displaying entertaining and informational content interspersed with advertisements (see also Retail Media).
Read more about digital signage from http://en.wikipedia.org/wiki/Digital_signage
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