As a graphic designer who has designed digital signage for numerous years, I wanted to comment on my experiences with using Flash, .swf files, to format content for digital signage.
I've found Flash to be an ideal application to develop digital signage content. Certainly, the ability to create motion graphics sets Flash far apart from serving up static images such as JPEG's or GIF's. Moreover, an animated .gif file generally doesn't have the fluidity of a Flash animation. Further, with the ability to produce low file size, low-bandwidth compatible, digital signage files, Flash makes an ideal content creation tool for any digital signage network.
There are other advantages of using Flash too. Flash's ability to import and format video makes it a cinch to import video clips and audio clips of numerous formats, and then export it all in the one .swf file. Digital signage advertising never looked so good! Obviously, companies can now import tv commercials, broadcasts, podcasts, and then publish it through a narrowcast network using Flash.
Brian Chard Design is a new-media business operating in Kingston, Ontario, Canada which specializes in digital signage design services. Brian Chard produces stimulating, visually appealing professional digital signage design for digital signage. View some samples of Brian Chard's digital signage design at http://brianchard.com.
